An interesting predictor for the election

BuyCostumes.com has an interesting predictor for the presidential election: Halloween mask sales. Since 1980, the candidate whose mask had the higher sale number won the election. The current prediction is for W. to defeat John Kerry.

(UPDATE 13:49 15-Oct-2004): W.’s lead over Kerry is 53-47, narrower than W.’s lead over Gore back in 2000, which was 57-43. Could it be the Herman Munster factor?